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More virtual career fairs for Gannett?

Gannettoid.com | news@gannettoid.com | Posted: Aug. 25, 2009 • Morning report

Gannett is hoping online career fairs appeal to job seekers in their markets.

According to a memo sent Monday from Leslie Giallombardo, Gannett's vice president of advertising, The Cincinnati Enquirer and The (Nashville) Tennessean have had great financial return by hosting a virtual career fair with the vendor App Vault.

UPDATE BELOW: Web seminar on virtual career fairs is today

REUTERS: CareerBuilder launches skills transfer tools

According to the memo, obtained by Gannettoid.com, Cincinnati generates from $30-$40,000 per event and Nashville generated $23,000. Both paid App Vault $2,500 per event to create and manage the online events.

Giallombardo writes that the company has secured special pricing and is asking papers of their interest in participating in career fairs in October and January.

Here's the memo:

From: Giallombardo, Leslie
Sent: Monday, August 24, 2009 5:44 PM
To: Ad Execs - West Group; Ad Execs - East Group; Ad Execs - Interstate Newspaper Group; Ad Execs - South Group; Ad Execs-U.S. Community Publis
Cc: Publishers/Newspaper Operating Unit Heads (USCP Only); Krans, Michelle; Gandy, Andora; Simpson, Steve; Donaghy, Dan
Subject: Virtual Career Fair and Revenue Opportunity


I have received an interesting proposal from App Vault, a vendor who sells virtual career fairs in addition to other employment products. With job seekers increasing looking to the web for position openings, this is a great opportunity to conduct an online job fair with very little set up required by you. Many of our newspapers have conducted traditional job fairs which are labor intensive to manage and can have a low return based on the expenses related with the event.

App Vault does all of the work setting up the site with your local brand, preparing print promotional ads to direct job seekers to the event, and disseminating resumes. Cincinnati and Nashville have used App Vault for virtual career fairs and both give them high grades for consumer usability, results for advertisers, and ease of implementation. Cincinnati generates from $30k to $40k per event and Nashville $23k. Both paid App Vault $2,500 per event to create and manage the online events.

I have negotiated a deal with App Vault for 2 virtual career events; one to be held in October and the 2nd in January. The January time frame is in line with the traditional super hiring season for our employment customers. These would be “general” job fairs but we could also feature a focus segment such as healthcare. If you’d like to see a live example, log on to www.virtualcareerevent.com/jacksonville.

The special pricing — which they are offering to encourage a longer term relationship with our newspapers is as follows:

$2,000 for the two events for newspapers with Sunday circulation of 100,000 or more (a savings of $3,000) and $1,695 for the two events for newspapers with Sunday circulation less than 100,000 (a savings of $3,325).

The pricing is for 10 participating advertisers. There is an additional fee of $75/employer over 10 for newspapers 100k+ and $65/employer for newspapers under 100k. Obviously, this cost is against additional revenue. This is highly preferential pricing and has a great return using the revenue results supplied by Cincinnati and Nashville. You would set the pricing for the event. There are additional products (upsells) available such as video profiles and online chats. Those are not mandatory but provide another level of service for our advertisers. Of course, you need to be able to commit the sales resources and an outside sales channel would be preferential.

Here’s what I need from you: By Friday, please e-mail Antje Williams of your interest in participating. So that we know where we stand, let her know if you will participate or if you will not. After we get the full list, I will be working with App Vault to set up informational web-exes that will provide all the details.

This is a great opportunity and there has been some positive movement on the employment front, making this very timely.


Update memo on conference call:

Virtual Career Fair - web ex with App Vault
Giallombardo, Leslie
Sent: Monday, August 31, 2009 5:24 PM
To: (names removed, but at least one person was represented for each of the following sites: Alexandria Town Talk, Asbury Park Press, Florida Today, Burlington Free Press, The Cincinnati Enquirer, Fort Collins Coloradoan, The Fort Myers News-Press, The (Lafayette, La.) Daily Advertiser, Louisville Courier-Journal, The Nashville Tennessean, Pensacola News Journal, Rochester Democrat and Chronicle, Westchester (N.Y.) Journal News, Wilmington (Del.) News Journal, Poughkeepsie (N.Y.) Journal, Great Falls (Mont.) Tribune, Pacific Daily News in Guam, Shreveport (La.) Times, The (Jackson, Miss.) Clarion-Ledger, The Jackson (Tenn.) Sun, The (Lafayette, Ind.) Journal and Courier, Lansing (Mich.) State Journal, Monroe (La.) News-Star, Montgomery (Ala.) Advertiser, The (Muncie Ind.) Star Press, The (Salem, Ore.) Statesman Journal, The Springfield (Mo.) News-Leader, Saint Cloud (Minn.) Times, The (St. George, Utah) Spectrum, The Tallahassee Democrat, The (Appleton, Wis.) Post-Crescent, Green Bay Press-Gazette, The (Manitowoc, Wis.) Herald Times Reporter, The Oshkosh (Wis.) Northwestern, The Sheboygan (Wis.) Press, The Stevens Point (Wis.) Journal, Wausau (Wis.) Daily Herald, Marshfield (Wis.) News-Herald)
Cc: Krans, Michelle; Keith Douglas [e-mail removed]; Simpson, Steve


We are planning an informational web-ex this Friday with App Vault to launch the October Virtual Career Fair Event. Keith Douglas, Executive VP, Sales & Marketing will be hosting the web ex session. During the session, he will provide an overview of the career fair, walk you through the key elements of the program, discuss best practices for packaging and pricing, and share information on marketing materials. He will also provide the timeline for the event and answer any questions you may have. This is an important informational meeting to help you start to plan your local event.

Invitees on this list are the ad directors and ad VPs. I do not have access to an e-mail list for Classified Managers or Recruitment Managers/Supervisors. Please forward this invitation to your staff as appropriate. Please let me know asap if you or your staff is unable to attend. We will conduct a 2nd session next week if necessary. 

Call in details are as follows:

Date: Friday, September 4th

Time: 1pm Eastern Standard Time

(The rest of the details for the call were removed.)


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