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GANNETT NEWS

Memo updates Coupon Blast program


Gannettoid.com | news@gannettoid.com | Posted: Sept. 9, 2009 • Morning report


Gannett's director of product development, Jim Lenahan, sent a memo Friday to advertising directors and publishers with an update on the company's Coupon Blast advertising program.

Lenahan said 29 markets had indicated they would be participating in the program and encouraged others to join that group.

Here's the memo:

Coupon Blast update
Lenahan, Jim

Sent: Friday, September 04, 2009 1:58 PM
To: Advertising Executives; Retail Advertising Executives
Cc: Publishers/Newspaper Operating Unit Heads (USCP Only); GCI-Market Development Directors

Friday, September 04, 2009

Hello,

I want to thank everyone who submitted plans this week for the Coupon Blast program. Twenty-nine markets have indicated their intent to launch the Coupon Blast. They are:

• Alexandria
• Appleton
• Asbury Park
• Asheville
• Battle Creek
• Binghamton
• Clarksville
• Des Moines
• Elmira
• Fond du Lac
• Green Bay
• Greenville
• Honolulu
• Iowa City
• Ithaca
• Jackson TN
• Lafayette LA
• Manitowoc
• Monroe
• Montgomery
• Morristown
• Muncie
• Oshkosh
• Pensacola
• Port Huron
• Poughkeepsie
• Reno
• Sheboygan
• Shreveport
• Visalia

If you are not on this list, we would encourage you to submit plans by next week. The relevant documents – a program worksheet and a P&L template – are on the Coupon Blast SharePoint site:http://(removed)

We will review the submitted plans and provide feedback by next week. Also coming soon are:

• More information about the planned online Deals sites
• A Coupon Blast print template
• Coupon Blast sales flyers
• A Coupon Blast sales presentation
• Other Coupon Blast marketing materials
• Information about other sites’ Coupon Blast plans

In the meantime, you should be setting up your Coupon Spotter programs, gathering local coupons in your areas to generate new sales leads.

I want to thank everyone in advance for participating in this program. I’m sure that we will learn much from your efforts. Together we can build this into a sustainable revenue-generator for our company that provides real value to your customers and our customers’ customers.

Thanks again.

Jim Lenahan
Director of Product Development | Gannett Co. Inc. | U.S. Community Publishing Division


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