by tcdude » Thu Feb 04, 2010 3:11 pm
If the economy doesn't "double dip", which certainly could happen, I think it likely 1Q and 2Q revenues will exceed year over year comparisons on a company-wide basis. We'll see. Broadcast certainly will. Broadcast will for the year too, and by substantial margins. Digital will. Publishing may not, but the question will then be by how much.
Broadcasting 4Q '09 revenue exceeded 4Q '08 revenue, ex-political, and a lot of ad budgets were largely locked in 4Q '08 before the financial crisis hit full force in early October.
In a squirrely market as we have at the moment, it isn't impossible that GCI could "see $10 before $20". It was at $10 just two months ago, after all, and is still up over 35% since mid-December at this writing with the general market taking a pounding --which implies a lot of nervous (about the general market) people could still take significant profits in GCI. But even if that happened because of general market pressure, that doesn't mean GCI can't see $20 by summer (say around 2Q announcement) or sooner.
Longer term, 2011 and later, there are still a whole lot of challenges, but 2010 is going to be pretty good for GCI (the stock, that is --still pain to come for some employees) if the rest of the economy provides at least non-recessionary support.
If the economy doesn't "double dip", which certainly could happen, I think it likely 1Q and 2Q revenues will exceed year over year comparisons on a company-wide basis. We'll see. Broadcast certainly will. Broadcast will for the year too, and by substantial margins. Digital will. Publishing may not, but the question will then be by how much.
Broadcasting 4Q '09 revenue exceeded 4Q '08 revenue, ex-political, and a lot of ad budgets were largely locked in 4Q '08 before the financial crisis hit full force in early October.
In a squirrely market as we have at the moment, it isn't impossible that GCI could "see $10 before $20". It was at $10 just two months ago, after all, and is still up over 35% since mid-December at this writing with the general market taking a pounding --which implies a lot of nervous (about the general market) people could still take significant profits in GCI. But even if that happened because of general market pressure, that doesn't mean GCI can't see $20 by summer (say around 2Q announcement) or sooner.
Longer term, 2011 and later, there are still a whole lot of challenges, but 2010 is going to be pretty good for GCI (the stock, that is --still pain to come for some employees) if the rest of the economy provides at least non-recessionary support.