Ad Production Consolidation to RTC

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Expand view Topic review: Ad Production Consolidation to RTC

Re: Ad Production Consolidation to RTC

Post by Adolf_tom » Mon Apr 02, 2012 2:42 pm

Hello,

3H Communications An advertising, marketing, branding, communications and new media agency based in Oakville, Ontario.

Adam
communication marketing strategy

Re: Ad Production Consolidation to RTC

Post by KrayolaKat » Fri Apr 09, 2010 10:28 am

Today's the day for several locations, closing their doors on the AD production folks. How is it going? Did you get a severance or the miserable TMS/TPP plan? Let us know. :roll:

Re: Ad Production Consolidation to RTC

Post by KrayolaKat » Sun Mar 28, 2010 4:57 pm

Guest wrote:There are no incentives. Total BS. Our site seems to not be having any issues with the conversion but the sales people are. The so- called past artists who are now the controllers who give the instructions to GPC, say this procedure is multiple work because they could make the changes on the ads in an instant, but are not allowed. They have to give the GPC all the instructions and they receive multiple emails from GPC because if there are errors GPC is responsible. So of course they will continue to send emails to make sure the ad is correct. This is the most backward, insane way to make revenue I have ever seen! People sitting idle waiting for GPC to send an email about the ads. Good job Gannett! You have once again screwed your customers, your work flow and your bottom line. What ever ass thought of this should be laid off immediately! What a bunch of idiots! Hope you drown in your stupidity!


Could not have said it better. Asinine procedure! Slower and inefficient! F!@#ing unbelievable... Losing Advertisers as well as Readers! So Gannett. If it's God Awful Stupid, It's Gannett!

Re: Ad Production Consolidation to RTC

Post by Guest » Thu Mar 25, 2010 10:38 pm

There are no incentives. Total BS. Our site seems to not be having any issues with the conversion but the sales people are. The so- called past artists who are now the controllers who give the instructions to GPC, say this procedure is multiple work because they could make the changes on the ads in an instant, but are not allowed. They have to give the GPC all the instructions and they receive multiple emails from GPC because if there are errors GPC is responsible. So of course they will continue to send emails to make sure the ad is correct. This is the most backward, insane way to make revenue I have ever seen! People sitting idle waiting for GPC to send an email about the ads. Good job Gannett! You have once again screwed your customers, your work flow and your bottom line. What ever ass thought of this should be laid off immediately! What a bunch of idiots! Hope you drown in your stupidity!

Re: Ad Production Consolidation to RTC

Post by Outthedoor49 » Thu Mar 25, 2010 12:22 am

I'll be on till the conversions complete, and no one ever mentioned "incentives".

Re: Ad Production Consolidation to RTC

Post by Willacoochee » Tue Mar 23, 2010 10:07 am

Any updates about the "incentives" that were supposed to be offered to designers to stay on until the conversion was complete?

Re: Ad Production Consolidation to RTC

Post by Newbie » Mon Mar 15, 2010 11:47 pm

Guest wrote:Some of the photos are appalling and it's obvious they were never seen by human eyes. RTC was always good about fixing them if you complained, but a majority of the time we just got frustrated with wasting our time and fixed them ourselves. The majority were ok, but I'd say about 15% were completely unusable.

Part of the issue is the 'time-saving' action of toning them in RGB, and then just doing a quickie conversion to CMYK. This will often result in flat images. Digital viewing is the obvious priority.
And at a quota of one every five minutes, who is going to take the time to do a decent GCR on the CMYK image? It isn't even discussed.

Re: Ad Production Consolidation to RTC

Post by newsie » Fri Sep 04, 2009 5:24 am

Willacoochee wrote:
exgannettoid wrote:3. The Creative Group is probably going to be a hand-picked group of designers to maintain local design for highly local products. Not that it's perfect, or will even work, but it's a thought. Heavy use of http://www.gannettcreative.com will be pushed by your Publishers, I'm sure. Although the work there is ok, it's hard to customize and no provision is in place to prevent two advertisers having the same look and feel (if one ad is built in Des Moines and the other in Indy, this could easily happen).
-30-

This is what I don't understand re: gannett creative. I admit to browsing through the site (haven't submitted though and now I definitely won't!) and while I've gotten inspiration from some of the ads, never have I looked at an ad with the thought of using it as is, only plugging in my client's info. I've always seen ads as individual, like snowflakes. Apparently so did most of the designers who submitted to the site, because so much of the work was obviously created for very specific purposes and tailored to the clients, AS IT SHOULD BE. Where did Gannett get the idea that they can industrialize ad production as if they are producing widgets?

Newspapers without revenue are dead. Ads bring in revenue. Gannett does very little to support it's designers in improving the quality and effectiveness of the ads we create. They need to wake up and realize we are not a liability to be tolerated, we're an asset that shouldn't be taken for granted.

Next thing you'll see is pre-formatted news stories - just plug in the police/fire chief's name, the date, time, location and circumstances. Mad Libs comes to mind. I hope not.

Re: Ad Production Consolidation to RTC

Post by Willacoochee » Thu Sep 03, 2009 9:47 pm

formeremployee wrote:Is this Gannett Creative Library accessible from non-Gannett computers? I'm trying to get on there to see if they're exploiting the work I proudly (and ignorantly) submitted but I just get a spinning wheel.

I was told after the July layoffs that the creative artists (in Fort Myers) were asked to fill out some kind of questionnaire about their skills and knowledge. I'm guessing this talk of local/ regional creative artists had something to do with that.

I don't think it matters which computer you log in from, but you have to log in with your work email address.

Re: Ad Production Consolidation to RTC

Post by Willacoochee » Thu Sep 03, 2009 9:36 pm

exgannettoid wrote:3. The Creative Group is probably going to be a hand-picked group of designers to maintain local design for highly local products. Not that it's perfect, or will even work, but it's a thought. Heavy use of http://www.gannettcreative.com will be pushed by your Publishers, I'm sure. Although the work there is ok, it's hard to customize and no provision is in place to prevent two advertisers having the same look and feel (if one ad is built in Des Moines and the other in Indy, this could easily happen).
-30-

This is what I don't understand re: gannett creative. I admit to browsing through the site (haven't submitted though and now I definitely won't!) and while I've gotten inspiration from some of the ads, never have I looked at an ad with the thought of using it as is, only plugging in my client's info. I've always seen ads as individual, like snowflakes. Apparently so did most of the designers who submitted to the site, because so much of the work was obviously created for very specific purposes and tailored to the clients, AS IT SHOULD BE. Where did Gannett get the idea that they can industrialize ad production as if they are producing widgets?

Newspapers without revenue are dead. Ads bring in revenue. Gannett does very little to support it's designers in improving the quality and effectiveness of the ads we create. They need to wake up and realize we are not a liability to be tolerated, we're an asset that shouldn't be taken for granted.

Re: Ad Production Consolidation to RTC

Post by formeremployee » Thu Sep 03, 2009 1:10 pm

Is this Gannett Creative Library accessible from non-Gannett computers? I'm trying to get on there to see if they're exploiting the work I proudly (and ignorantly) submitted but I just get a spinning wheel.

I was told after the July layoffs that the creative artists (in Fort Myers) were asked to fill out some kind of questionnaire about their skills and knowledge. I'm guessing this talk of local/ regional creative artists had something to do with that.

Re: Ad Production Consolidation to RTC

Post by exgannettoid » Thu Sep 03, 2009 11:56 am

It's not unheard of to consolidate ad building.

Gannett Wisconsin has done this for a while, and even included edition planning into the mix of consolidation. The New York Times Regional Newspaper Group has done this for nearly two years. It can happen.

As I understand a few things:

1. Online, or digital ads, is not yet in this mix. Flash designers should note, however, that technology exists to automate through templates Online ad creation. Or, they could be outsourced. My knowledge of this is that Online would be in Phase 2, after the newspaper print consolidation.

2. Marketing designers can be included in this mix, but this will likely be a local decision. Nothing's been mandated.

3. The Creative Group is probably going to be a hand-picked group of designers to maintain local design for highly local products. Not that it's perfect, or will even work, but it's a thought. Heavy use of www.gannettcreative.com will be pushed by your Publishers, I'm sure. Although the work there is ok, it's hard to customize and no provision is in place to prevent two advertisers having the same look and feel (if one ad is built in Des Moines and the other in Indy, this could easily happen).

4. The retention plan is being worked on by various people, including the Group HR Directors. Details are still being thought of, but reality is that some will be asked to stay with a trinket or two and others will not.

-30-

Re: Ad Production Consolidation to RTC

Post by Gannettoid » Thu Sep 03, 2009 10:38 am

What site? Company?

Re: Ad Production Consolidation to RTC

Post by guest » Thu Sep 03, 2009 10:23 am

At my site they're doing this on a much smaller scale. One site makes the ads for five newspapers. It started out awful and now it's just bad. I can't imagine this on a larger scale.

Re: Ad Production Consolidation to RTC

Post by AdDesigner » Thu Sep 03, 2009 9:02 am

If you think that newspapers closings were bad now, wait until after thih s consolidation goes through. There are going to be soooooo many customers dropping off because of the e whole inconvenience of a GPC (Generic Products Corporation). Our 4 page newspapers will become 2 page newspapers. Who is going to want to advertise in that? This is not going to fare well.

Re: Ad Production Consolidation to RTC

Post by Guest » Wed Sep 02, 2009 11:07 pm

I can't believe no one else has posted! Hey exgannettoid, what's the word! We need insight!

Re: Ad Production Consolidation to RTC

Post by Guest » Wed Sep 02, 2009 5:28 pm

Gannettoid,
Could you please have someone elaborate on this. Will this separate plan be a part of the two hubs or will it be at each site location? Also, what will the high-end creative include? Web site design, FLASH, etc? Details please:


A separate plan is being developed that will enhance our premium creative services for customers at a local and regional level. This plan will create a group that would be responsible for customers in need of specialized services including the design of high-end creative packages.

Re: Ad Production Consolidation to RTC

Post by Guest » Wed Sep 02, 2009 5:24 pm

Yeah – they'll be rewarded alright — with a kick in the ass and an unemployment check!
Is this guy living in reality? Everyone needs to look for jobs NOW!

We are also working with HR and others here at corporate on retention plans for staff as this project will take numerous months to roll out and it will be important to retain staff during this time and reward them for their efforts.

Re: Ad Production Consolidation to RTC

Post by Gannettoid » Wed Sep 02, 2009 5:13 pm

For more on the ad consolidation, go to the Gannettoid.com home page.

Dickey e-mail to publishers: http://www.Gannettoid.com/rabc0902.html
Gannett Q&A: http://www.Gannettoid.com/rabc0902qa.html
Gannett Q&A: http://www.Gannettoid.com/rabc0902qa.html
Gannett release to employees: http://www.Gannettoid.com/rabc0902release.html
Austin Ryan note to publishers: http://www.Gannettoid.com/rabc0902ryan.html

Re: Ad Production Consolidation to RTC

Post by Guest » Wed Sep 02, 2009 5:10 pm

Ad consolidation was announced today at The News Journal in Wilmington, DE.

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