Gannett hires new corporate ad director
Gannettoid.com | firstname.lastname@example.org | Posted: Jan. 13, 2009 • Morning report
Leslie Giallombardo, Gannett's vice president of advertising, announced in a memo Tuesday the company's new corporate adverting director.
Maggie Krost replaces Jeff Bergin, who left the company to join the San Francisco Chronicle last May. The position has been vacant since then.
Krost worked at the Chronicle before her most recent job, vice president of sales and marketing at The Birmingham (Ala.) News.
"Maggie has extensive experience in advertising and marketing that will be instrumental as we build our World Class Sales Organization," Giallombardo wrote.
Krost "will be responsible for developing and implementing strategies to grow retail (including ROP, non-daily, preprints) and online share across the USCP," according to the memo.
Here is the memo:
new corporate director
Sent: Tuesday, January 12, 2010 6:29 PM
To: Ad Execs - East Group; Ad Execs - Interstate Newspaper Group; Ad Execs - South Group; Ad Execs - West Group; Ad Execs-U.S. Community Publis
Cc: Publishers/Newspaper Operating Unit Heads (USCP Only); GCI-Market Development Directors; (removed); Lenahan, Jim; Zapata, Brooke; Ray, Evan; Ryan, J. Austin; Meza, Alex; Gandy, Andora; Williams, Antje; Marymont, Kate; Devine, Meg; Gould, Annette; Beck, Lisa (Corporate); Donaghy, Dan;Stephansky, Cristen
I am delighted to announce that Maggie Krost will be joining the corporate advertising team as Director/Retail Sales. Maggie has extensive experience in advertising and marketing that will be instrumental as we build our World Class Sales Organization. Her most recent position was VP/Sales & Marketing at the Birmingham (AL) News. In Birmingham, she led a staff of 140, created a business development department for solo and shared mail and custom publishing, and redesigned the sales organization and pricing to better meet their advertisers’ needs. She developed training, sales structure and strategy to greatly grow online revenues in retail and classified. Prior to Birmingham, Maggie was Sr. VP/Sales & Marketing for the San Francisco Chronicle. In that highly competitive market, Maggie was able to grow market share across classified, retail and online with new and innovative products and programs.
In her new corporate role, Maggie will be responsible for developing and implementing strategies to grow Retail (including ROP, non-daily, preprints) and Online share across the USCP. Her focus will be on local controllable advertising within the retail segments. She will work closely with our Digital Division to expand and grow our online capability, revenue and product offerings. She will also monitor and measure both internal an external trends to proactively respond to opportunities and challenges and will work directly with local newspaper teams on plans to grow advertising share.
Maggie is a well respected advertising professional and will be a tremendous asset to our team. She will officially join us on January 25th.