Company confirms RABC reports
Gannettoid.com | firstname.lastname@example.org | Posted: Sept. 2, 2009 • Afternoon report
With a note to publishers Wednesday morning, Gannett finally confirmed it will consolidate its advertising production to centers in Des Moines and Indianapolis.
The company had been declining to discuss the move since it was first mentioned in a report one week before taking place Aug. 10-11 in Des Moines.
Publishers were sent details on the regional ad building centers in an e-mail from Bob Dickey, Gannett's president of the newspaper division, that said, "Our plans to create centralized advertising production centers in Des Moines and Indianapolis have progressed to the point where we wanted to update you and your employees."
The e-mail, obtained by Gannettoid.com and included at the bottom of this page, included a release for newspapers to share with employees (below), a Q&A document for employees and a more detailed note on the project from Austin Ryan, Gannett's vice president of production, that Dickey said, "I request that you limit distribution of Austin’s letter to only your operating committee members."
Here's the release to employees:
U.S. Community Publishing to launch advertising consolidation effort
U.S. Community Publishing is consolidating its ad production through the creation of two Gannett Production Centers (GPC) – one in Des Moines, the other in Indianapolis. They will house both Ad Consolidation and the current Regional Toning Centers (RTC), using the technology and management infrastructure already in place. These centers will be responsible for many prepress functions throughout U.S. Community Publishing, including image processing, receiving and processing electronic ads, ad building, spec ads and ad outsourcing.
This effort will give Gannett sites and their customers access to the latest technology, enhancing customers’ experiences by allowing them to become more involved in the ad submission and proofing process through the use of Ad Tracker On Line (ATOL). ATOL will be used to e-mail submission links to the advertisers -- which then will allow them to submit ads and proof them via the Internet. Sites will also have access through this web portal to the Gannett Creative Library to provide their customers with as many spec ad options as possible. For U.S. Community Publishing sales people, this new effort will allow them to focus more on sales and less on administrative duties.
Rollout will begin in November 2009 with Des Moines and Iowa City being the first sites to go live. The Indiana group of newspapers will then follow. Beginning in February, the focus of conversion will be on the larger sites, followed by the remaining sites. All sites should be converted by Q1/Q2 of 2011. Formal rollout schedules will be forthcoming and are still in development. A task force has been formed that will work closely with sites to help prepare for this transition to the new workflow and system.
While there will be staff reductions at our newspaper operations because of this consolidation, retention considerations will be addressed as each operating unit is notified and the roll out period begins at that unit. We will let everyone know more about this as quickly as we can.