More revealed about production centers
Gannettoid.com | email@example.com | Posted: Sept. 11, 2009 • Morning report
When Gannett transitions its advertising production services to regional centers beginning later this year, some employees targeted for layoff will be able to apply for new positions, the company's vice president of production told publshers and advertising executives Thursday in a conference call.
Gannett confirmed last week it is consolidating advertising production services to sites in Des Moines and Indianapolis. The vice president in charge of the move, Ryan, sent a letter outlining the plan to publishers last week and shared more details in the call.
Gannett is planning a transition similar to what it used when consolidating its photograph toning operations. Then, the company had a rollout schedule and slowly moved sites' work to the centralized location. According to a person with the company who took part in the conference call, Ryan told publishers Thursday the company expects to complete a rollout schedule for this transition by the end of next week.
For staffing, Ryan said full details of inviting displaced workers to apply for new jobs should be shared by the end of the month. Job descriptions have been written for the production centers, but are in the beginning of the approval process with corporate's human resources department.
The Gannett Production Centers (GPCs) will handle ads similar to how 2AdPro does currently, Ryan said. He also said use of the Gannett Creative Library will be a major factor moving forward with the centers.
Ryan said corporate staff is aware the larger newspapers will feel the most impact from this consolidation, but is working to reduce problems.
Michael Kane, the publisher of The Indianapolis Star and president of Gannett's Interstate Group, indicated during the call that regional creative groups would be formed to handle market-specific material that is unique and outside the GPC's scope. The GPC, he said, was for high-volume routine ad building for small- and mid-size markets only.
Several publishers contacted by Gannettoid.com either declined comment on the consolidation move or did not reply to an e-mail sent after the call concluded.